Business Development Executive – Filipino Category Mark and Save

Job Title: Business Development Executive – Filipino Category

Department: Buying – Supermarket (Food/Non-Food)
Reports To: Category Head – FMCG

Overview

The Business Development Executive – Filipino Category is responsible for driving category growth by directly managing and executing trade activities in stores, sourcing Filipino food and non-food products, and enhancing the assortment mix. This role combines in-store execution with vendor and category management, ensuring the right products are placed, promoted, and merchandised effectively to cater to the growing Filipino consumer base. The executive plays a field-based role, coordinating with store teams to activate displays, monitor performance, and ensure retail readiness.

Key Responsibilities

In-Store Execution & Merchandising:

• Personally work in stores to plan, implement plan, and audit trade activities for Filipino products.
• Ensure correct planogram execution, shelf stock, price tags, cultural visibility, and festive promotions.
• Coordinate directly with store supervisors and merchandisers to maintain ideal shelf space, gondola ends, and aisle branding for Filipino categories.

Assortment Development:

• Introduce new Filipino SKUs (food, non-food, H&B, perfumes) based on community preferences and demand trends.
• Optimize the assortment mix by store cluster (Filipino-dense locations vs. general stores).
• Rationalize SKUs and expand fast-moving lines based on sales and customer feedback.

Vendor Sourcing & Relationship Building:

• Develop and manage a reliable vendor base for Filipino products, including distributors, importers, and direct suppliers.
• Negotiate best terms for pricing, promotional support, and visibility contributions.
• Ensure supplier engagement in in-store activities, sampling, and cultural tie-ups.

Sales, Margins & Reporting:

• Achieve TL (Top Line) and GP (Gross Profit) targets for Filipino category by store and product line.
• Monitor performance using reports like: OOS alerts, NIL sales, GP deviation, and weekly promo effectiveness.
• Take immediate field action to improve product movement, correct pricing, or fix merchandising gaps.

Promotion & Campaign Planning:

• Plan and execute Filipino community-focused promotions, themed weeks, or campaign tie-ins (e.g., Fiesta, Christmas, Independence Day).
• Activate vendor-led campaigns in collaboration with marketing and store ops.