Branding Specialist

recapeg

As a Branding Specialist at RECAP, you will be responsible for developing, implementing, and maintaining consistent and impactful branding strategies across all communication channels. You will work closely with our marketing, sales, and training teams to ensure that RECAP s brand identity reflects our vision, values, and market leadership.

Key Responsibilities

• Develop and execute branding strategies that align with RECAP s vision and growth objectives.
• Ensure brand consistency across all platforms, including website, social media, events, and training materials.
• Conduct competitor and market analysis to identify differentiation opportunities.
• Create brand guidelines and oversee their application across internal and external communications.
• Collaborate with the marketing team on campaigns, content, and visual identity.
• Support the launch of new services, sub-brands, and regional expansions with strong branding frameworks.
• Monitor brand performance and recommend improvements to strengthen positioning.

Qualifications & Skills

• Bachelor s degree in Marketing, Communications, Business, or a related field.
• 3 5 years of proven experience in branding, marketing, or communications.
• Strong creative and analytical skills with the ability to translate strategy into execution.
• Excellent command of English and Arabic (written and spoken).
• Proficiency in design tools and digital marketing platforms is a plus.
• Previous experience in real estate, education, or consulting industries is an advantage.