Branding & Communication Lead

AlSafwa Cement Co.

Responsibilities

- Develop and implement marketing plans aligned with business goals, covering brand awareness, product positioning, and commercial campaigns.

- Drive initiatives to support product launches, promotions, and value-added products such as white& oil well cement.

- Analyze market trends, competition, and customer insights to refine marketing approaches.

- Manage the company’s digital presence (website, LinkedIn, other social media platforms).

- Lead digital campaigns targeting key customer segments (contractors, developers, consultants, etc.).

- Coordinate the development of marketing materials, brochures, videos, and case studies.

- Plan and execute customer events, site visits, exhibitions, and seminars to strengthen customer relations.

- Support the sales team with customer engagement tools and campaigns.

- Oversee customer satisfaction surveys and analyze feedback for continuous improvement.

- Ensure consistent branding across all channels and platforms in line with Safwa Cement’s corporate identity.

- Manage external agencies and suppliers for marketing services as needed.

- Track, measure, and report on marketing campaign performance and ROI.

- Prepare monthly marketing reports and updates for Chief Commercial Officer

Qualifications

a) Education

- Bachelor’s degree in Marketing, Business Administration, or a related field.

b) Experience

- +4 years of experience in in marketing, with a focus on event planning, content creation, and graphic design.