Brand Manager

Client of AW Connect

Key Responsibilities:

• Brand Positioning:

  • Define and communicate brand positioning, value proposition, and messaging across the portfolio.
  • Develop and implement innovative marketing campaigns and promotional initiatives to enhance brand visibility and engagement.
  • Ensure brand consistency across all channels, including digital, advertising, and in-store experiences.

• Operations Management:

  • Oversee retail operations, including store management, staffing, and customer service standards.
  • Develop and enforce standardized operating procedures (SOPs) to optimize efficiency and consistency.
  • Monitor retail performance metrics, analyze KPIs, and implement actionable strategies for improvement.

• Retail Execution:

  • Conduct regular audits and store visits to assess compliance and identify growth opportunities.
  • Analyze brand performance metrics and prepare reports for senior management with actionable insights.
  • Manage relationships with brands, wholesale accounts, and key stakeholders to drive alignment and collaboration.

• Brand Building:

  • Collaborate with brands to identify market trends and consumer preferences that inform product development.
  • Drive initiatives to adapt the brand strategy to evolving customer needs.
  • Manage the product lifecycle from concept to launch, ensuring strategic alignment.

• Marketing and Communication:

  • Develop integrated marketing plans to support brand objectives and sales goals.
  • Oversee advertising, media, public relations, and digital marketing strategies to maximize brand engagement.
  • Monitor campaign performance and optimize investments to achieve ROI targets.