Brand Manager

talabat

What's on the menu:

• Vendor Branding
  • Deep dive into the world of vendors and always be on the lookout for opportunities to improve vendor interactions to be truer to our brand identity and build brand love
• Employee Branding
  • Work hand in hand with our people team to ensure all our people initiatives are reflective of our brand identity. Identify the gaps and propose solutions.
• Customer Branding
  • Build a long term strategy and activation plan to connect with our brand love audience in each of our markets and successfully implement these plans.
  • Build strong relationship and guide our local markets in aligning with our brand guidelines and brand positioning, overlooking their brand initiatives like campaigns and activations
  • Support the markets in building content strategy and toolkit for their digital content.
  • Build a strategy for social media channels inspired from our brand identity.
• talabat Ecosystem Branding
  • Responsible for representing the brand across the entire talabat ecosystem. This includes talabat sub brands, rider branding, kitchens, and new features
• Brand Audit
  • Acting as brand guardian for all assets created across the region and monitoring the adherence to the guidelines and brand identity
• Stay Current with Trends:
  • Guide and influence a team of social media specialists in each market by keeping abreast of current social media trends, algorithm changes, and emerging platforms. Inform our strategy & provide recommendations for adapting to changing trends.
• Project Management:
  • Collaborate with cross-functional teams and markets on various brand campaigns and projects
• Data Analysis:
  • Analyze data from social media, brand health tracker and other company metrics to derive actionable insights and recommendations
• Storytelling and Presentations:
  • Create impactful presentations that effectively communicate brand insights and strategies
  • Develop compelling narratives and storytelling approaches for our brand.
• Organization and Planning:
  • Develop and manage project plans to ensure the timely execution of brand initiatives
  • Maintain organized records of data and reports for reference