Brand Manager

Minlo

The Brand Manager will be responsible for executing the company s three-year brand strategy within an assigned product category. Their core responsibility will be to develop and deliver the Annual Operating Plan (AOP) every year, ensuring alignment with the company s growth objectives, and to drive execution across campaigns, launches, and market activations.

This role is designed for someone with 2 3 years of marketing or brand management experience who is ready to step into a high-ownership role, driving day-to-day brand execution and working closely with cross-functional teams.

Key Responsibilities

• Annual Operating Plan (AOP)
  • 4Develop a detailed AOP by year-end for the following year (e.g., prepare 2026 AOP by end of 2025).
  • Translate the company s 3-year strategy into actionable initiatives with measurable KPIs.
  • Align plans with Sales, Supply Chain, and Finance for seamless execution.
• Brand Execution
  • Implement the established strategy consistently across all touchpoints.
  • Manage campaigns, product launches, and activations tailored to the category s target audience.
  • Ensure competitive positioning of the category in the market.
• Marketing & Communication
  • Drive integrated campaigns (digital, retail, influencer, and events).
  • Manage partnerships and collaborations to strengthen consumer engagement.
  • Oversee content creation that aligns with the category s brand identity.
• Innovation & Product Development
  • Collaborate with R&D and Supply Chain on new product introductions and portfolio expansion.
  • Collect and apply consumer insights to improve product launches and marketing activity.
• Performance & Reporting
  • Monitor sales performance, brand KPIs, and marketing ROI.
  • Manage and optimize the category marketing budget.
  • Provide monthly reports and insights to senior management.