Brand Manager

Koning Food Industries

Posted on 25 Aug

Experience

5 - 10 Years

Job Location

Cairo - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

  • Develop Corporate Identity for Koning representing what the organization do and what it offers to the consumer
  • Analyzing the confectionary market & Retail Audit developing corporate strategy accordingly
  • Setting strategic marketing functions; brand positioning & naming, sales forecast by product & flavors, distribution plan, pricing scheme for selected product range
  • Working through competitive analysis following up on prices, weights, promotions and new launches
  • Conducting qualitative Research assessing brand equity, U&A, Taste test, Packaging designs & assess designed marketing strategy, brand positioning & pricing as well as testing new innovations initiatives
  • Handling the new product development exercise for different products and tiers
  • Preparing technical briefs for the NPD
  • Management of the branding agency to develop new packaging designs
  • Supervising Packaging design, material & dimensions along with the QC team and print houses
  • Preparation of yearly budget and marketing calendar aligned with corporate objectives
  • Handling Pitch for agencies for any campaigns
  • Managing campaign supporting tools; OOH, Digital, POSM
  • Tracking sales across all areas and SKUs
  • Finalizing Payments and invoices

Desired Candidate Profile

Education: Bachelor s degree in Marketing, Business Administration, or a related field.

Experience: 5-10 years of proven experience in brand management, preferably within the Confectionary CPG (Consumer Packaged Goods), FMCG (Fast-Moving Consumer Goods). Experience working with creative and media agencies.

Strategic Thinker: Demonstrated ability to think strategically and translate consumer insights into effective brand plans.

Analytical Skills: Strong analytical skills with experience using data to drive marketing decisions. Proficiency with tools like Google Analytics and market research software is essential.

Communication: Excellent written and verbal communication skills, with the ability to present ideas clearly and persuasively.

Project Management: Proven ability to manage multiple projects simultaneously in a fast-paced environment, meeting deadlines and budgets.

Digital Proficiency: Strong understanding of digital marketing, social media platforms, and SEO/SEM principles.

Preferred an MBA or Master's degree in a relevant field is a plus.

Company Industry

  • Other

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Brand Manager
  • Manufacturing

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Koning Food Industries

https://wuzzuf.net/jobs/p/wbgq2ixuwykg-brand-manager-koning-food-industries-cairo-egypt