Brand Manager

ENAYA CARE INTERNATIONAL...

Posted 30+ days ago

Experience

4 - 6 Years

Job Location

Cairo - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Key Responsibilities:

Brand Strategy & Positioning:

  • Develop and implement brand strategies that align with business goals.
  • Define and evolve the brand voice, identity, and value proposition in line with skincare and beauty trends.
  • Conduct regular competitive analysis to identify market opportunities and positioning strategies.

Product Marketing & Go-to-Market:

  • Lead the planning and execution of new product launches, working closely with Product Development, R&D, and Sales teams.
  • Craft compelling messaging and promotional campaigns that resonate with target consumers.
  • Collaborate on packaging, pricing, and channel strategies to support brand growth.

Consumer Insights & Engagement:

  • Leverage market research, social listening, and consumer insights to inform brand and product strategies.
  • Monitor brand perception and adapt marketing tactics to drive deeper engagement and loyalty.
  • Partner with digital, influencer, and PR teams to develop integrated campaigns that connect with audiences across multiple touchpoints.

Marketing Execution & Performance Tracking:

  • Manage the execution of brand campaigns across traditional and digital media.
  • Track key performance indicators (KPIs) such as awareness, engagement, and sales conversion.
  • Optimize campaigns based on data and insights to improve ROI.

Cross-Functional Collaboration:

  • Work closely with internal stakeholders including Product, Digital, Sales, and Creative teams to ensure consistent brand representation.
  • Coordinate with external partners such as creative agencies, PR firms, and retailers.

Desired Candidate Profile

  • Bachelor s degree in Marketing, Business, Communications, or related field; MBA is a plus.
  • 4 6 years of brand management or marketing experience, ideally in skincare, beauty, HealthCare.
  • Strong understanding of beauty industry trends, consumer behavior, and competitive landscape.
  • Proven experience in brand storytelling, campaign development, and product marketing.
  • Excellent communication, project management, and analytical skills.
  • Ability to thrive in a fast-paced, collaborative, and innovation-driven environment.



Company Industry

  • Perfumery
  • Toiletries
  • Personal Care
  • Cosmetics

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Brand Manager

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ENAYA CARE INTERNATIONAL...

https://wuzzuf.net/jobs/p/bnhwzxtw8fun-brand-manager-enaya-care-international-company-for-beauty-comfort-cairo-egypt