Brand Manager

Hanan Dashti

Key Responsibilities

• Define and manage the brand s strategic direction, positioning, and messaging for cosmetics.
  
• Analyze market trends, consumer insights, and competitive activity to identify growth opportunities.
  
• Plan, execute, and optimize integrated marketing campaigns (digital, social, traditional media, PR, events).
  
• Lead sales initiatives and collaborate with retail and e-commerce teams to drive revenue and market share.
  
• Ensure consistency of branding and creative across all channels (packaging, product, in-store, digital, and print).
  
• Manage cross-functional collaboration with Product Development, Marketing, Sales, and Operations.
  
• Monitor and report on KPIs including brand awareness, consideration, trial, and loyalty.
  
• Oversee promotional calendars, budget management, and vendor relationships.
  
• Uphold high standards of customer service and brand integrity; implement loss prevention awareness in brand activities where applicable.

  Qualifications
  

  • Strong customer service orientation and proven team leadership abilities.
    
  • Proficiency in sales strategy, product knowledge, and customer education.
    
  • Familiarity with retail loss prevention and operational integrity.
    
  • Excellent strategic thinking, problem-solving, and communication skills.
    
  • Bachelor s degree in Marketing, Business Administration, or a related field preferred.
    
  • Prior experience in cosmetics, beauty, or retail brand management is an advantage.
    
  • Ability to thrive in a fast-paced, face-to-face customer environment and collaborate with diverse teams.
    
  • Fluency in English is preferred; additional languages (e.g., Arabic) are a plus.