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Nationality
Indian
Gender
Male
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
- Develop and implement comprehensive brand strategies aligned with overall business objectives, ensuring brand consistency across all channels.
- Conduct in-depth market research and competitive analysis to identify emerging trends and opportunities for brand growth and innovation.
- Manage and oversee brand marketing campaigns, from concept to execution, ensuring they resonate with the target audience and drive engagement.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure brand alignment and consistency.
- Monitor and analyze brand performance metrics, providing regular reports and insights to optimize strategies and improve ROI.
- Manage and protect the brand's identity, including trademarks, logos, and visual assets, ensuring brand integrity.
- Develop and maintain brand guidelines to ensure consistent brand messaging and visual representation across all platforms.
- Oversee the budget for brand development activities, ensuring efficient allocation of resources and effective cost management.
- Build and nurture relationships with external agencies, vendors, and partners to support brand initiatives and projects.
- Stay informed about industry best practices, emerging trends, and competitor activities to identify opportunities for brand enhancement.
Desired Candidate Profile
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master's degree is a plus.
- Minimum of 5 years of experience in brand management, marketing, or a related field, demonstrating progressive career growth.
- Proven experience in developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of market research methodologies, consumer behavior, and brand positioning.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
- Strong understanding of brand identity, brand guidelines, and visual brand standards.
- A creative and strategic thinker with a passion for brand building and a results-oriented mindset.
Employment Type
- Full Time
Company Industry
- FMCG
- Foods
- Beverages
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Brand Development Lead
- Brand Manager
- Brand Development Manager
- Brand Management
- Brand Development
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Faraz - Recruiter
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