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Job Description
Roles & Responsibilities
We are seeking a B2B Campaign Specialist to join our Performance Marketing team and help scale our marketing engine across KSA and the wider GCC.
This is a hands-on, multi-disciplinary role where you will plan, execute, and optimize data-driven campaigns that directly impact Lucidya s growth. Working closely with our Paid Media, Content, and Business Development teams, you ll play a key role in driving brand awareness, lead generation, and pipeline growth.
This opportunity is ideal for a B2B SaaS marketer with 3-5 years of performance marketing or campaign management experience who is ready to step up into a bigger challenge and fast-track their path toward senior leadership.
Team Structure:
You will be part of a cohesive team built around three key functions: Brand Marketing, Product Marketing, and Performance Marketing. This position sits within the Performance engine, giving you the opportunity to contribute directly to planning and shaping our growth initiatives.
Reporting Structure:
You will report to the Senior Integrated Marketing Manager
- Campaign Management: Plan and run end-to-end B2B marketing campaigns across KSA & GCC, driving awareness, engagement, and qualified pipeline growth.
- Performance Analysis: Define KPIs, monitor performance daily, and uncover insights behind results. Improve CPL, lead quality, and ROAS through data-driven decisions.
- Cross-Functional Collaboration: Partner with Paid Media, Content, Automation, and Sales to align campaigns with messaging, objectives, and customer needs.
- Audience Segmentation & Localization: Tailor campaigns to target personas, adapting for Arabic-speaking markets and cultural nuances.
- Budget Management: Plan, manage, and optimize campaign budgets with accuracy and ROI focus.
- Creativity & Experimentation: Contribute bold ideas, test new approaches, and embrace experimentation to fuel growth.
- Market Awareness: Stay ahead of B2B SaaS marketing trends, competitor activity, and emerging best practices.
Desired Candidate Profile
- Experience: 3-5 years in performance marketing, campaign management, or demand generation, ideally in B2B SaaS or enterprise IT products.
- Regional Knowledge: Familiarity with EMEA markets and strong understanding of Arabic-speaking audiences.
- Hands-on Mindset: Proactive, analytical, and not afraid to test, learn, and iterate quickly.
- Growth-Oriented: Ambitious, curious, and eager to take on broader responsibilities as you ramp up.
- Collaboration Skills: Proven ability to work cross-functionally with Marketing, Sales, and CX teams.
- Project Management: Highly organized with excellent prioritization and deadline management skills.
- Technical Know-how (Preferred): Experience with marketing automation (HubSpot, Marketo) and CRM tools (Salesforce).
- Languages: Excellent written and verbal communication in English and Arabic.
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- B2B Campaign Specialist / Performance Marketer
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