Assurance - PwC Academy - Digital Marketing Associate

PricewaterhouseCoopers

Responsible for execution of 360 degree marketing campaigns for the regional market. The Marketing Associate should have a strong content marketing background and interest in creating, executing and monitoring performance-driven marketing solutions. The candidate should also have basic design sense and be able to apply simple formatting across marketing collateral.

Responsibilities:

• Execute end-to-end lead generation and brand campaigns

• Create social media content across channels including but not limited to videos, static posts, long-form articles

• Create all advertising campaigns for social media and monitor 3rd party advertising

• Create and dispatch all email communications and manage the customer journey builder

• Maintain the Academy website and ensure it is functional and updated

• Maintain the marketing database in the CRM and ensure its health

• Prepare weekly channel-based performance reports

• Regularly conduct competitor analysis and prepare weekly industry insights reports

• Create and update performance dashboards and prepare executive summaries

• Design and maintain brochures to ensure content is relevant and up to date.

Requirements:

• 2 years of experience in a marketing role

• A graduate degree or equivalent in marketing

• Strong bi-lingual content creation and copywriting skills

• Proficient in video editing softwares

• Experience in management of digital marketing channels including but not limited to Google PPC, Instagram, Facebook, Linkedin, Youtube, Twitter, Telegram (optional) Salesforce or other CRM equivalent

• Exposure to design software's such as Adobe Illustrator, InDesign, Canva preferred

• Strong interpersonal skills

Training needs:

• Social media marketing

• New-age digital marketing

• Content strategy and content writing

• PowerBi

• Salesforce CRM and Marketing Cloud

• Video creation - storyboarding, editing, graphics editing

• Communication and relationship building skills