Associate Director - Insights Lead Ernst & Young AE

Your key responsibilities:

• Develop and implement a content strategy that positions EY as a trusted source of insights on key issues affecting clients and communities.
• Create and deliver synthesized internal and external content to support business development and service delivery across EY s key sectors and industries.
• Conduct thorough research on topics through desktop research and leadership interviews, providing editorial support for thought leadership reports, articles, and client case studies.
• Review data to extract key messages and identify headlines that inform, engage, and inspire diverse audiences.
• Create corporate content for print, digital, and social channels, ensuring alignment with EY s branding and messaging.
• Provide support for presentations related to leadership communications and revenue objectives, enhancing the storytelling aspect of the content.
• Foster relationships with key stakeholders (Client & Industries Leader, IGLs, Growth Accounts Leader and GCSPs) to ensure that insights team meets the firm s needs and anticipate future requirements.
• Coordinate communications with internal knowledge teams, external agencies, and editorial groups across EY.
• Manage the publication process for various content types, ensuring high-quality output and timely delivery.
• Demonstrate the ability to manage multiple projects, prioritize tasks, and effectively manage time in a flexible and agile environment, often working with virtual teams across time zones.
• Direct responsibility to lead, coach and develop the insights pillar team.
• Develop and maintain metrics on team performance, providing regular feedback in LEAD and publicizing the teams contributions to leadership and other relevant stakeholders
• Act as a point of contact for the Insights team, advising the business on questions related to content strategy, activation, and scope of services.
• Prepare and present plans and deliverables, representing the Insights team in relevant meetings as a strategic and trusted advisor.
• Support team members by creating and fostering a positive team environment where everyone feels encouraged to learn and develop.
• Utilize analytical tools (e.g., Power BI, AI) to fine-tune content campaigns and identify enhancement opportunities.
• Produce performance reports for executive-level stakeholders to track the effectiveness of content initiatives.

Skills and attributes for success:

• Strong content writing and storytelling abilities, with a knack for creating engaging narratives that inform and inspire diverse audiences.

• Understanding of content marketing principles and the ability to leverage technology for effective content delivery.
• Excellent oral and written communication skills, with the ability to convey complex ideas clearly and effectively.
• Ability to build and maintain relationships with stakeholders at various levels within the organization.
• Strong organizational and project management skills, with the ability to manage multiple projects and deadlines effectively.
• Ability to work with a global mindset

Education and Skills:

• Bachelor s or master s degree, preferably in Journalism, English, Communications, Technical Writing, or Business Writing (or equivalent industry-based qualifications).

• Arabic speaking and written communication skills preferable.
• Experience working within a professional services organization, media agency, or fast paced environment.

Experience:

• 8+ years of experience in content creation, writing, or related fields, preferably within a professional services environment.
• Experience in developing content for diverse channels, including digital, print, and social media.
• Industry knowledge in financial services, energy, government and infrastructure, retail and consumer sectors.
• Proven experience in creating diverse content types, including articles, thought leadership pieces, and LinkedIn blogs and social media posts
• Ability to analyse and interrogate data to unearth unique stories.

Ideally, you ll also have:

• Flexibility to respond to content needs across varying time zones, with occasional long hours required.
• Moderate travel may be necessary.
• Ability to leverage GenAI to generate insights, personalize content, and optimize user engagement.
• Strong problem-solving abilities, innovating solutions that align leadership expectations for optimal results.