Assistant Director of Sales voco

The Assistant Director of Sales is responsible for supporting the Director of Sales in leading the hotel s sales efforts across all market segments. This includes generating revenue through proactive sales strategies, managing key accounts, leading a team of sales executives or managers, and helping to drive business for rooms, events, and F&B services. The role requires strong leadership, relationship-building, and a strategic mindset to help the property meet or exceed revenue targets.

YOUR DAY-TO-DAY:

• Assist in developing and executing the hotel s sales and marketing strategies across key market segments (corporate, leisure, MICE, travel trade, etc.).
• Manage and grow relationships with key accounts, corporate clients, and travel partners to generate repeat business.
• Lead, motivate, and supervise the sales team, providing coaching, performance feedback, and support.
• Conduct regular sales calls, site inspections, and client meetings to promote the hotel s offerings.
• Prepare and present sales reports, forecasts, and market analysis to the Director of Sales and senior management.
• Work closely with the revenue and marketing teams to align pricing, promotions, and campaign strategies.
• Monitor competitors and market trends to adjust strategies accordingly.
• Participate in trade shows, networking events, and sales missions to represent the hotel and expand market reach.
• Ensure accurate and timely use of CRM or sales reporting tools for tracking client activity and pipeline management.
• Act as a liaison between clients and operational departments to ensure seamless service delivery.

WHAT WE NEED FROM YOU:

• Bachelor s degree in Business, Hospitality, Sales, or a related field.
• Minimum 4 6 years of experience in hotel sales, with at least 1 2 years in a supervisory or leadership role.
• Proven track record of meeting or exceeding sales targets in a hotel environment.
• Strong understanding of hotel sales across different segments, including MICE and corporate.
• Proficient in Microsoft Office and CRM systems (e.g., Opera, Delphi, Salesforce).
• Excellent communication and negotiation skills.