Assistant Brand Manager

Client of Talentmate

An Assistant Brand Manager plays a vital role in supporting the overall brand management and marketing strategies of a company. This dynamic position involves working closely with the Brand Manager to develop, implement, and monitor various brand initiatives. The Assistant Brand Manager is responsible for helping to maintain the brand's integrity across all company marketing initiatives and communications, which is key to developing a brand's consumer base and market presence. This role requires a blend of creativity, analytical thinking, and the ability to communicate effectively with cross-functional teams. As a representative of the company's brand values, the Assistant Brand Manager will engage in consumer insights, competitive analysis, and product development processes to enhance brand awareness and deliver overall growth.

Responsibilities

• Assist the Brand Manager in developing and executing brand strategies.
• Coordinate product launch activities and brand promotional events efficiently.
• Conduct market research to gather consumer insights and brand perception data.
• Support in analyzing sales data and trends to drive marketing strategies.
• Collaborate with cross-functional teams for cohesive brand communication efforts.
• Monitor competitor activities and report relevant market developments regularly.
• Assist in managing the brand's social media presence and marketing content.
• Develop creative marketing concepts and ensure brand message consistency.
• Track and report on brand performance metrics to assess progress.
• Prepare presentations and reports for internal and external stakeholders.
• Contribute to the development of promotional materials and advertising campaigns.
• Manage budgets and update brand-related financial forecasts accurately.

Requirements

• Bachelor s degree in Marketing, Business Administration, or related field.
• Minimum of 2 years of experience in brand or product management.
• Strong analytical skills and the ability to interpret market data.
• Excellent communication and interpersonal skills for team collaboration.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Creative thinking with attention to detail in marketing processes.
• Proficiency in Microsoft Office Suite and marketing tools/software.