Analytics Unit Head

Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi)

Job Purpose

Lead strategic studies, opportunity assessments, and feasibility analyses to support data-driven decision-making. The role ensures alignment with organizational priorities, manages a high-performing team, and collaborates with internal and external stakeholders to deliver actionable insights and strategic recommendations.

Key Responsibilities

Strategic Engagements & Execution

• Lead and deliver strategic initiatives including market& opportunity assessments, feasibility studies, and business case assessments.


• Lead on conducting benchmarks, studies, and quantitative/qualitative assessments to identify opportunities and formulate recommendations.


• Develop detailed execution plans, dashboards, and final reports to support strategic decisions.


• Collaborate with internal teams, external consultants, and government stakeholders to ensure strategies are cohesive and well-executed.


• Monitor implementation progress, manage third-party consultants, and ensure timely delivery of initiatives.


• Take end-to-end ownership of assigned strategic projects, ensuring readiness for leadership review.

Research, Analysis & Opportunity Assessment

• Lead on the execution of studies and analytics related to tourism and broader DCT priorities, both short-term and long-term.


• Address ad hoc requests from leadership including the Section Head and TSMO Director with agility and rigor.


• Assess new opportunities and validate ideas through research, analysis, and pilot testing.


• Exhibit flexibility in addressing varied and complex issues, offering creative and evidence-based solutions.

Shared Activities

• Ensure effective cascading of the functional strategy into unit business plans to ensure vertical alignment and horizontal integration with other interfacing sectional strategies.


• Manage the effective achievement of assigned objectives through the leadership of the unit by setting individual objectives, managing performance, developing and motivating staff to maximize performance.


• Act as a role model and drive adherence to organizational values and ethics by employees of the assigned unit to foster a value driven culture within the organization.


• Manage and ensure effective implementation of functional policies, procedures and controls covering all areas of assigned unit activity so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service.


• Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.


• Ensure that all unit reports are prepared timely and accurately and meet DCT requirements, policies and quality standards.


• Comply with all relevant EHS guidelines, policies and procedures, by reporting incidents and hazards on a timely manner, and reduce consumption of natural resources to support in protecting the environment and ensure a healthy and safe work environment.

Qualifications

• Bachelor s degree in Business, Strategy, Tourism, Hospitality, Marketing, or related fields; Master s degree preferred.


• At least 5-7 years of relevant experience, ideally with a blend of industry and consulting backgrounds. Preferable 2-3 years in a managerial role.


• Strong preference for candidates with experience in top-tier consulting firms (e.g., MBB, Big 4).


• Proven experience in tourism, government, or related sectors; deep understanding of the UAE and Abu Dhabi tourism ecosystem is advantageous.

Experience

• Excellent stakeholder engagement skills with the ability to influence at senior levels.


• Demonstrated expertise in opportunity analysis, market research, strategic planning, and feasibility studies.


• Proficient in data analysis, structured reporting, and presenting to C-level audiences.


• Advanced MS Office skills (Word, Excel, PowerPoint); strong ability to create structured and visually appealing presentations.


• Fluent in English; proficiency in Arabic is preferred.
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